Well, it's really happening. The FA are taking homophobia seriously, and this is one of the steps they have taken to deal with the sensitive issue within football grounds. We were forwarded these pictures of the FA briefing to clubs who are hosting Albion fans, in this case Bolton Wanderers, and they give pretty clear guidance on why it's an issue and how to deal with it.
It's good to see the FA making it reasonably clear that clubs should deal with homophobic abuse in the same way they would with racist abuse, for example, and much to our delight mention the word banter to describe what medium such abuse can be delivered as! That's more than our own police force in Brighton will do. Some of the example chants seem a little wide of the mark, but it's positive to see the footballing authorities taking action none-the-less.